Creative Case Pattern

Pattern for creative projects with ideation, iteration, and refinement.

Overview

Use Case: Content creation, design, marketing campaigns, creative writing
Duration: 2-10 weeks
Artifact Focus: Cognitive (sketches) → Product (final work) → Capital (style guides)

Stages

1. Ideation

Purpose: Generate creative concepts
Entry Sentry: Brief received
Exit Sentry: Concepts approved for development

Tasks:

• [Mandatory] Brainstorming sessions
• [Mandatory] Concept sketches
• [Mandatory] Client/stakeholder review
• [Discretionary] Additional concepts (if initial batch rejected)

Artifacts:

• Cognitive: Brainstorm notes, rough sketches
• Intellectual: Concept proposals

2. Concept Development

Purpose: Refine selected concepts
Entry Sentry: Concepts approved
Exit Sentry: Developed concepts validated

Tasks:

• [Mandatory] Detailed mockups
• [Mandatory] Style exploration
• [Mandatory] Feedback incorporation

Artifacts:

• Intellectual: Detailed mockups
• Cognitive: Iteration notes

3. Iteration

Purpose: Refine based on feedback
Entry Sentry: Initial concepts developed
Exit Sentry: Refinements approved

Tasks:

• [Mandatory] Incorporate feedback
• [Mandatory] Quality review
• [Discretionary] Additional iterations (if major changes needed)

Artifacts:

• Product: Refined creative work

4. Refinement

Purpose: Final polish and optimization
Entry Sentry: Core work approved
Exit Sentry: Final quality check passed

Tasks:

• [Mandatory] Final polish
• [Mandatory] Technical optimization
• [Mandatory] Final review

Artifacts:

• Product: Final deliverable

5. Delivery

Purpose: Package and deliver
Entry Sentry: Refinement complete
Exit Sentry: Client acceptance

Tasks:

• [Mandatory] Package deliverables
• [Mandatory] Client presentation
• [Mandatory] Handoff assets
• [Discretionary] Usage guidelines (if requested)

Artifacts:

• Product: Delivered creative work
• Capital: Style guide, templates (reusable)

PM-Agent Configuration

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pm_agent:
  knowledge_base: brand-creative-context
  assignment_rules:
    - Ideation → Human (requires creativity)
    - Mockup generation → AI (design-assistant-g3)
    - Feedback incorporation → Human (judgment required)
    - Technical optimization → AI (optimizer-g3)

Example Case

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case:
  id: case-brand-campaign
  template: creative_case_pattern
  desired_outcome: "Brand campaign creative delivered"
  duration: 6 weeks
  members:
    - human: creative-director
    - human: designer-001
    - ai: design-assistant-g3
    - ai: optimizer-g3

Last Updated: January 2026